In this wonderful digital age, many things have become more and more convenient for us as time goes on. As a business owner, you can relegate so many things to the digital world. Your online presence is almost as important as your physical location (if you have one) for getting the word out about your business.
These days, you can handle so many aspects of your business online. You probably have a business website, a few business pages on social media platforms, and you may even handle your advertising online using platforms like Google Ads, Facebook Ads, or even YouTube advertising.
In this ever-connected and digital world, is there still a place for print marketing?
Does Print Marketing Still Work?
Marketing is something that changes and evolves all the time. With this in mind, many business owners want to know if the age-old way of print marketing and physical ads are something that still work.
The short answer is a resounding yes. Here’s why:
· Print is a physical medium: Unlike ads we scroll past online, print is something tangible. You can leave it on a table, bookshelf, or elsewhere, and it will still be there. It isn’t something that’s going to disappear after a video clip or when someone scrolls down a webpage.
· It can be engaging and fun: Print can actually engage with people. It can be read, held, and skimmed, actually be taken in. On digital formats, most people will hit “Skip Ad” or scroll right through it in a matter of seconds.
· Print poses no threat: A common fear these days in the digital spectrum is adware, which is malicious software posing as an advertisement. Print ads pose no such threat. Print just exists, and gives information about a business physically, with zero masquerading.
Print is engaging, physical, and fun. It has also been around for hundreds of years, and isn’t going anywhere anytime soon. If you are ready to get your print on, then a marketing and print communications company might be just what you need to get a great, physical advertisement going for your business.