You want to know that you’re doing everything that you can in order to get your website noticed. But, there is a point where search engines are going to feel that you’re “trying too hard” in order to get the job done. Are there certain things that you need to try and avoid in order to make sure that your paid search for franchises doesn’t suffer? Here are a few things that you need to look at.
Annoying ads or pop-ups
We all hate it when we’re trying to get on a website and it starts screaming because of a video that automatically started playing when you clicked on the website. Or, we get irritated because some ad pops up shortly after we click to get on the website. Don’t do that for your site, either!
Stuffing too many keywords
If you’re starting to put a lot of keywords on your site and it just becomes a bunch of jumbled up mess that is filled with keywords, search engine bots are not going to like that at all. Make sure that your content is clear and that it actually serves a purpose instead of just being a link farm filled with keywords.
Forcing people to buy an app to view your site on mobile
If a search engine bot gets blocked from your site on mobile devices because you need to use an app to view your website, then they are not going to make it a top result, period. You can suggest an app on the top of the mobile site, but don’t make it inaccessible.
Check out all of your options and do what is best for your situation. In the end, your SEO will be better and you’ll have much better results in the long run.