Print marketing has been a part of the fabric of selling and marketing for hundreds of years. Nowadays, with digital marketing at the forefront of every online and local business on all kinds of online platforms like Google and Facebook, advertising placements can be purchased with the click of a mouse, targeted to almost anyone in the world.
In this age of digital marketing and ads taking over every screen, why is print marketing still effective? What does it still have in this modern age that continues to make it effective?
Factors That Keep Print Marketing Effective
There are several little factors that all add up to help make print marketing still a lucrative endeavor for local businesses looking to pitch their message to consumers. Here are a few of those factors:
· Targeting: Being usually local, print marketing is still a great way to target advertisements directly to possible customers. One way to target advertisements directly to potential customers (or even entire neighborhoods) is through direct mail advertising, where businesses can get people to sign up for mailing lists and target their message specifically to one customer.
· Consumer relativity: Consumers can relate to print material on a much more personal scale than they can with digital advertisements. With printed material, consumers can touch, feel, and hold the message. It is more tangible, and stick with readers more than the easy to dismiss ads on a screen. While most digital ads are swiped away on a phone or on a tablet, print ads make a lot more of a lasting impact on the consumer.
· Availability: Print marketing is available at almost every turn out in public. From billboards above the town, to ads in the local newspaper that consumers might pick up at their local newspaper stand or store. Print marketing is everywhere, easily available to local eyes.
If you run a local business, these are still some of the reasons you should consider using Printing Services to market your product. You can use print marketing locally and in conjunction with digital marketing to create a marketing campaign to be proud of.